Connecting people, business and technology to create alignment, strengthen leadership and deliver real customer value.
Product Leadership · Transformation Advisory · Executive Coaching
Philosophy
Organizations do not change because they adopt a new framework, process or technology. They change when people understand each other, trust one another and commit to moving forward together.
I believe in connecting people, business and technology around what really matters — creating value for customers. That means listening first, challenging when necessary, creating alignment and turning ideas into practical action.
The Marco Signorelli Way
Every challenge is different, but how I approach it is consistent. I start by connecting with the people involved and understanding what really matters. From there, we create alignment, build commitment and move into action — learning and adjusting as we go.
Build relationships and open the conversation.
Listen, explore the context and identify what matters most.
Bring perspectives, priorities, business and technology together.
Agree on direction, ownership and what happens next.
Start with what matters now. Act, learn and adjust.
Strengthen people and capability so progress continues.
Build relationships and open the conversation.
Listen, explore the context and identify what matters most.
Bring perspectives, priorities, business and technology together.
Agree on direction, ownership and what happens next.
Start with what matters now. Act, learn and adjust.
Strengthen people and capability so progress continues.
Trust
Trust is not a separate stage. It is the foundation running through the entire approach.
Transparency builds trust. Trust enables teamwork. Teamwork makes meaningful change possible.
What I Do
Organizations rarely face product, transformation or leadership challenges in isolation. I work across these areas to connect strategy, people and execution — focusing on what the situation genuinely needs.
01
Turning ideas into products and services that create real customer value.
From product strategy and direction through prioritization and delivery, I work with organizations to strengthen product thinking, connect business and technology, and turn customer needs into meaningful outcomes.
Focus areas
02
Turning change from an ambition into something people can actually deliver.
I work alongside leaders and teams to understand what needs to change, create alignment and turn strategy into practical action. No transformation theatre and no framework for the sake of a framework. Start where it matters. Learn and adjust.
Focus areas
03
Creating space for leaders to think, challenge themselves and grow.
Leadership can be complex and sometimes lonely. Through thoughtful conversation, curiosity and constructive challenge, I work with executives and senior leaders to gain clarity, explore different perspectives and turn insight into conscious action.
Focus areas
AI is not a separate offering. It is increasingly part of how I think, work and create value — from products and transformation to the challenges leaders are navigating.
AI by default, where it adds value.
About Marco
I have spent my career working at the intersection of business, technology and people — leading products, technology organizations and complex transformations in international environments.
Along the way, I have learned that the hardest challenges are rarely purely technological or organizational. They are usually about people: different perspectives, competing priorities, unclear direction and the ability to create alignment around what really matters.
That is where I do my best work. I enjoy connecting with people, understanding different perspectives, challenging assumptions and building the trust needed to move forward together.
Today, I bring that experience together across Product Leadership, Transformation Advisory and Executive Coaching — combining strategic thinking with hands-on involvement and a strong focus on creating real customer value.
MBA · IMD Executive Coaching · SAFe SPC · Product & Agile Leadership
Contact
Whether you are navigating a transformation, shaping a product, facing an organizational challenge or simply believe I could bring a useful perspective, let’s talk.
No pitch. No predefined solution. Just a conversation to understand what is happening and whether it makes sense to work together.